{"id":1723,"date":"2021-06-05T12:53:24","date_gmt":"2021-06-05T12:53:24","guid":{"rendered":"https:\/\/balancely.co\/blog\/?p=1723"},"modified":"2021-06-05T12:57:00","modified_gmt":"2021-06-05T12:57:00","slug":"how-to-promote-your-teachings-on-social-media-without-exploiting-your-body","status":"publish","type":"post","link":"https:\/\/balancely.co\/blog\/how-to-promote-your-teachings-on-social-media-without-exploiting-your-body\/","title":{"rendered":"How to Promote Your Teachings on Social Media Without Exploiting Your Body"},"content":{"rendered":"

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Have you ever been scrolling on social media and seen \u2018fitness gurus\u2019 with airbrush bodies and toned stomachs? Yeah, us too. Compare the feeling you get from viewing that type of content to when you see a post that makes you smile or inspires you. Completely different feeling, right? At Balance, we encourage our instructors to promote their teachings by making others feel inspired or bringing a smile to their face. While we fully support posting what makes you feel confident and happy, we are here to remind you that <\/span>showing your body is not the only road to success in the fitness industry<\/span><\/a>.<\/span><\/p>\n

Building success on social media is just like your practice, you need to be consistent in order for it to pay off. In this post, we outline 8 simple steps to promote yourself and your practice on social media, without exploiting your body. <\/span><\/p>\n

Step One: Be Yourself<\/strong><\/h5>\n

By sharing real and genuine content, your audience is more likely to connect to you. Here’s the best part: being authentic requires literally no effort at all because you are simply just being yourself! Authentic content will strengthen the relationship your followers have with you, build trust and community.<\/p>\n

Step Two: Ignore \u2018Inspiration Culture\u2019<\/strong><\/h5>\n

Part of being yourself and being authentic online means straying away from the all-in-your-face self-promotion on your feed. Being flashy and phony won\u2019t lead to people relating to you, but honesty will.<\/span><\/p>\n

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Step Three: Tell Your Story<\/strong><\/h5>\n

We have seen far too many instructors letting their business pitches overshadow their social media profiles. To tell your followers your story, think about this question: what makes you unique? We want you to stand out, and to tell your story about why you started your practice or why you became an instructor is an easy way to achieve this.<\/span><\/p>\n

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Step Four: Find Out What Works and Stick To It!<\/strong><\/h5>\n

We know that when it comes to your practice, consistency is key. The same thing goes with Instagram; the algorithm loves consistency! If your followers respond well to the type of content you are pushing out, stick with it!<\/span><\/p>\n

Also, a small note, recycling content is not cheating, it’s smart! Especially if you are showing something visual that is a sneak peek of your classes on Balance.\u00a0<\/span><\/p>\n

Step Five: Apply the Three \u201cE\u2019s\u201d<\/strong><\/h5>\n

\u00a0The three \u201cE\u2019s\u201d stand for educate, empower, and excite.\u00a0<\/span><\/p>\n