We know that time is money and investing our time in social media should hopefully have some sort of return. That return might not always be monetary and might come in the form of a larger audience, more likes, more shares, all of which can lead to more revenue for your business. Having a strategy means you’re creating content for a reason, and not spending time on a daily basis to create new content. In this episode of the Balance Podcast, Tyler Valencia, PhD(c) discusses the importance of a social media strategy and provides examples of how to create consistency in a content development schedule.
One of the strategies that Tyler shares is YouTube Centered Digital Marketing. With this strategy, an individual makes content for YouTube and divies it up for other areas of their business. For example, after filming a video for YouTube using it for your blog, newsletter, Instagram, Facebook, Twitter, and even LinkedIn. Right there are all the major social media platforms that businesses use and more. Keep in mind that this strategy assumes that you are creating content for YouTube following all the best practices and then using that content for every other platform. This type of strategy creates a starting point for how to market your business and how you can have a purpose for each idea.
In this episode concepts such as “filler posts”, Reels, and YouTube best practices will be discussed but know that this is just a starting point. There are other free resources available to any health & fitness professional on YouTube or even in the Balance Blog.
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